My Projects
Case Study — Digital Marketing
Green Apple Hotel Ghana
Zero digital presence to a fully operational booking engine — 17 months, 1,441 reservations, ₵818,140 in total revenue. Built entirely by Mohammed Shehu Ahmed · RankSquire.
Total Revenue
₵818,140
Across all 1,441 bookings
Total Bookings
1,441
Jan 2025 — May 2026
Avg. Booking Value
₵568
Per reservation
Completed Stays
1,441
Confirmed & closed
Starting Point
Zero
No digital presence at launch
Revenue in Your Currency
₵818,140 Across Global Currencies
Show revenue for:
Exchange rates approximate — GHS basis · 1 GHS ≈ USD 0.067 · GBP 0.053 · EUR 0.062 · NGN 110
Growth Trajectory
Monthly Performance
Monthly Bookings — January 2025 to May 2026
Total reservations per month across all room types. November 2025 peaked at 176 bookings.
Monthly Revenue (GHS) — January 2025 to May 2026
Total revenue value of all bookings per month. November 2025 peaked at ₵113,730.
Bookings by Room Type
Distribution across all categories
Premium 37%
Short Stay 23%
Standard 12%
Prem Plus 10%
Others 18%
Quarterly Growth
Bookings per quarter — Q4 2025 peak at 425
Room Performance
Revenue by Room Category
| Room Type | Bookings | Revenue (GHS) | Avg / Night | Share |
|---|
Quarterly Breakdown
Performance by Quarter
Q1 2025
66
₵49,703
Launch quarter
Q2 2025
168
₵103,714
+155% vs Q1
Q3 2025
295
₵167,813
+76% vs Q2
Q4 2025
425
₵251,500
Peak quarter
Q1 2026
358
₵179,400
Strong retention
Q2 2026
129
₵66,010
In progress
Scope of Work
Everything Built from Zero
Website & Booking System
WordPress on Hostinger, Eagle Booking plugin integrated, all room types, pricing and reservation workflows configured.
SEO Content Strategy
All website content written and optimized — room pages, location, amenities — structured for Google and AI citation.
Social Media Presence
All profiles claimed and built from zero. Content created and managed across Instagram and Facebook.
Analytics & Search Console
Google Search Console and Google Analytics configured with full tracking and performance monitoring from day one.
Facebook Ad Campaigns
Paid campaigns driving calls directly to the front desk, resulting in front-desk-converted bookings.
AI & LLM Citation
Content structured so precisely that ChatGPT returns full hotel details — rooms, pricing, location — without direct training.
Directory & Listings
TripAdvisor, Google Hotels, Ghana Yellow Pages, Ghana Business Web, and multiple travel aggregators.
Results
1,441 bookings · ₵818,140 revenue · 17 months · from zero digital presence to fully operational booking engine.
2024 · Ongoing
See a Result You Want to Replicate?
Every case study here reflects real-world deployment not theory, not speculation.
If you want a similar system designed and implemented for your brand, we can map out what that looks like based on your market, data, and growth objectives.